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November 19, 2001
By: TOM BRANNA
Editor
U.S. consumers have named Suave as the No. 1 brand in the Health & Beauty Aids category, according to the recent 2001 Top Brands Study sponsored by DSN Retailing Today. Spanning 22 product categories, the national study reported that Suave edged out Crest and Cover Girl (which tied for second place) in its first-time rise to No. 1 in the survey’s nearly 20-year history.“We’re not surprised that consumers love Suave, after all nearly three out of five U.S. homes has a Suave...
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